The holiday season is all about “more”—more time shopping, more dollars spent, and more engagement between consumers and their chosen brands. But for the 2024 holiday season, there’s even more in store as shoppers ramp up their spending (while saving) and pay more attention to advertising in order to find and purchase everything they need.
In our 2024 Holiday Commerce Report, discover how consumer behaviors will change this holiday season, and learn 3 strategies to inspire more sales and loyalty all season long.
What’s New For The 2024 Holiday Season?
Holiday Savings Drive Sales & Loyalty
of holiday shoppers will choose brands that make savings easier to find and use—and 75% will continue choosing those brands after the holidays conclude.
Become a shopper's top choice during and beyond the season by combining media and offers, helping them find relevant savings and increasing sales and loyalty as a result.
Unlock Report to:
- Understand what inspires shoppers to choose specific channels and products
- Discover what messages and tactics will capture their attention
- Empower your strategy to inspire more engagement and spending
Made For You Advertising Is A Seasonal Staple
of shoppers will pay more attention to advertising during the holiday season— especially when it is personalized to them.
Inspire every hyper-engaged holiday shopper on their favorite channels by personalizing the message based on 1st party purchase and engagement data.
