ÂTrend #1:
The Holidays Inspire
Multi-Channel Meandering
Holiday season spending will rise (again) this year. Although shoppers will take longer to make their purchase decisions, they will spend more time shopping overall—and most will prioritize retailers with broad selections that encourage discovery and exploration.
On holiday gifts alone, the average person will spend over $500, a 21% increase over 2023.
Decisions Will Take Longer This Year
December will see a 23% increase in holiday shopping as consumers take longer to make their final decisions.
Consumers say they will spend at least 50% more time browsing
and buying during the holiday season.
When Will Shoppers Make Holiday Purchases?
The Most Popular Gift Categories in 2024:
