Trend #2:
Savings Will Drive Spending
And Loyalty
After overspending in previous holiday seasons, consumers are more mindful of their buying and budgeting habits this year. Savings will drive decisions and sales, and can earn brands loyalty well beyond the holidays.
Offers Are Holiday Essentials
96% of holiday shoppers will search for coupons, discounts, or promotions before shopping—and 46% will do so before every trip.
How will shoppers approach savings occasions like Black Friday and Cyber Monday this year?
How do offers affect purchase and loyalty decisions?
