Trend #3:
1:1 Advertising Increases Engagement
Throughout the holiday season, shoppers are more open and attentive to advertising. And when that advertising resonates with their individual wants, needs, and interests, they are much more likely to engage and spend.
The Holiday Shopper Is Connected And Receptive
During the holiday season, over half of shoppers say that their screen time or device usage will increase. More importantly, 52% say they are more receptive to advertising during the holiday season.
What types of advertisements will shoppers pay more attention to?
Personalization Inspires Purchase And Loyalty
71% of holiday shoppers would choose personalized shopping experiences over alternatives, and 35% would spend more with a brand that highly personalizes their shopping experience.
Where do consumers expect to see personalization?
